A couple of months ago I bought a shop mannequin on eBay to make photographing clothing easier without the need to hire models at £20k a day. He had been described as ‘well-used’ but he was in serious need of repair (with car filler) and painting.
Ivan in serious need of filler & repainting!
We christened him ‘Ivan’ as Bev in the office reckoned he looked Eastern European and we couldn’t pronounce Demetrius and thought Gregor sounded a bit pretentious.
I took him into my local Homebase in a shopping trolley to be scanned for matching paint colour but I couldn’t get a close enough match so I had to repaint him in full. The kids soon got used to the half naked chap standing in the kitchen – although I think all their friends thought I was a bit barmy and he gave my ex a hell of a shock!
Ivan in fancy dress
Finally I finished him in time for the new winter collection. Here he is wearing the new Father Christmas joggers – well I wouldn’t mind him coming down our chimney at Christmas!
Ivan in Santa's Xmas Joggers
Tags: entrepreneurship, Marketing, retail display, starting a business, window dressing