Cosmetics line that sells in more than 900 stores worldwide.

Education:

Degree in theatrical make-up, Boston

Early career:

10 years in make up for fashion shoots and catwalk shows.

Current Status of Business:

Bought out by Estee Lauder in 1995, but remains as CEO.

Family Life:

Lives in New York. Married to Steven Plofker, they have 3 sons: Dylan 19, Dakota, 17 and Duke, 11; and 2 dogs. Collects antiques, old perfume bottles and unusual furniture.

Defining moment:

‘I wasn’t happy with the make-up that was out there. Most lipsticks looked like my mothers. I hated the way they smelled and I couldn’t find anything natural-looking. So I took my own hand-mixed shades to a chemist.’

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