Founder and MD of JoJo Maman Bebe.
Early Career:
Aquascutum manager.
Current Status of Business:
Mail order business and 22 shops, ‘appears to be riding the recession better than most’ (Sunday Times 23/8/09).
Defining Moment:
Founded JoJo Maman Bebe in 1993, after a car crash in which she lay in a hospital ward next to a young mum with 2 children who was lamenting the fact that there were no nice clothes available by mail order. Left hospital and researched baby market.