If you didn’t get the new Freya Sports Bra for Christmas, make it your New Year’s resolution to order one now, ready for your fitness campaign to start as soon as the snow melts…
Continue reading about I didn’t get a Freya Active Sports Bra Under My Christmas Tree!
With new brands seemingly popping up daily, and every celeb endorsing a lingerie launch, how is a retailer to continue to ensure excellence of fit, whilst responding to the demand for fashionable undies?
Starting your own business? Read this first!
Finally it’s gone!! I’ve just sent my catalogue copy for the Harwayes ‘Post Surgery Bra Range’ off to the designer, now just need to work on photo positions, proof reading etc. I LOVE writing catalogue copy, its absolutely my favourite bit of the job, but it takes forever to tweak here and there to get [...]
I’m planning to go to the London Design Week show at Earls Court next Sunday – to look at interior designs I absolutely can’t afford!
Continue reading about If light-up LED wallpaper is your thing…
I found it so hard to find textbooks on retail window dressing – am I looking in the wrong places? Waterstones? Amazon? Yet in stores such as Selfridges in London they have entire creative teams devoted to each window.
Continue reading about Retail Window Dressing – how is it done?
Whilst in Vermont, USA this Summer I was lucky enough to visit the original Ben and Jerry’s ice cream factory – where a great deal of excellent ice cream is still made! From a marketer’s viewpoint, their PR strategy is very slick indeed.
Ben and Jerry’s still retains its iconic positioning as a company founded by [...]