Our whirlwind visit to the PURE London fashion Show at Olympia this month gave us a huge insight into what the key ‘trend’ themes are for both the Autumn/Winter 2010 and the Spring 2011 seasons.
Military Look Jackets
There were strong themes within the ‘youth’ trends of the military look, the country look, the collegiate look and [...]
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Over the last few days we have conducted two focus group sessions to find out what our customers think of our new swimwear collections…..This group considered a bra structure essential to give shape, didn’t like too low a front or too high a leg – ‘probably unbecoming at our age’ they said. They didn’t want anything too jazzy or loud – more muted tones were considered suitable. Definitely no bikinis.
Continue reading about Focus Groups – Real Women Talk About Swimwear!
A higher percentage of UK adults bought or ordered goods and services over the internet in 2009 than in any other EU country.
Eurostat figures highlighted in a chapter of Social Trends published by the Office for National Statistics showed that 66 per cent of people aged 16–74 had bought goods or services online in the [...]
Well I’m glad to say it’s over and I don’t plan to be on the wrong side of the camera lens for a while – my PR photography is done. If you are interested in commercial/fashion photography, check out this video from Dove ‘Real Beauty’ Campaign -I think this video sums up what fashion photographers and designers really do to images of young women.
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HOTmilk’s Ever After theme has an enchanted forest setting to promote a powerful and provocative lingerie collection. Recall your favourite fairytale heroine and empower her! The HOTmilk woman is sexy, strong and scintillating. She is at her most feminine, she bewitches and beguiles.
Continue reading about Hotmilk Ever After – Spring Collection – In Stock Early February!
I’m reading a biography about Martha Stewart at the moment (’Being Martha‘ by Lloyd Allen) – most Americans seem to have a love-hate relationship with her, but if you look at what she did in the early days of her catering company in the ’80s it was pretty revolutionary. Vicky Sloat, one of her assistants [...]
If you didn’t get the new Freya Sports Bra for Christmas, make it your New Year’s resolution to order one now, ready for your fitness campaign to start as soon as the snow melts…
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I love watching the American teen sitcom i-carly with my 10 year old daughter – more often than not it has me in fits of laughter. But it’s greatest quality is that one of the central characters, Sam is a complete tomboy, never wears skirts etc. This is a breath of fresh air – and [...]
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With new brands seemingly popping up daily, and every celeb endorsing a lingerie launch, how is a retailer to continue to ensure excellence of fit, whilst responding to the demand for fashionable undies?
I found it so hard to find textbooks on retail window dressing – am I looking in the wrong places? Waterstones? Amazon? Yet in stores such as Selfridges in London they have entire creative teams devoted to each window.
Continue reading about Retail Window Dressing – how is it done?